Geothermal

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Geothermal energy is nothing new. It goes back as far as the first century A.D. in Pompei, where baths were heated by hot springs.

And it’s already powering major cities in the modern world. For example, Iceland’s capital city, Reykjavik, which has long been considered one of the cleanest cities in the world, heats 95 percent of its buildings using geothermal energy.

In Paris, the Dogger Aquifer has supplied geothermal heat and hot water since 1970. It currently supplies 210,000 housing units. In mid-2021, drilling is set to begin in Paris on another geothermal well. 

In Munich, officials of the utility company Stadtwerke München (SWM) want to expand the geothermal district to 560,000 households. 

In the US, Boise, Idaho is home to the largest geothermal heating system in the country. The system heats 6 million square feet for only about $1,000 a month, which pays for the electricity to pump it. Boise sits by a unique resource— a geological fault where 177-degree Fahrenheit water rises to the surface in the foothills just outside of town.

But geothermal energy doesn’t require a warm, babbling brook nearby. In fact, “the US already produces 3.7 gigawatts (GW) of geothermal electricity, or enough to power more than 1 million homes,” according to a report by Yale Environment 360.

These days, investors, government sectors, and oil and gas companies are getting on board the geothermal energy potential. Here’s what investors should know. 

What Is Geothermal Energy?

Heat exists in the earth’s mantle around the world, no matter where you are standing. 

That’s because geothermal heat comes from the Earth’s core, where temperatures may reach 4,000-7,000°C. For perspective, the surface of the sun is approximately 5600°C (but at its core can reach more than 15,000,000°C).

While geothermal heat can naturally rise to the earth’s surface water through fissures, cracks and permeable rock, those presentations aren’t necessary to access the energy. Even in locations that don’t have readily available resources that reach the surface, the heat from the earth’s core can still be made accessible. 

This is because deep drilling techniques allow hot water that sits two to three miles below the surface to be pumped and used to heat or to generate electricity.

The fact that geothermal heat is everywhere under our feet means that there is an “enormous untapped potential” for geothermal energy consumption.

Why Invest in Geothermal Energy?

While wind and solar energy might come to mind more quickly when talking about renewables, geothermal could far outpower these. In part that’s because unlike the sun or the wind, geothermal energy is “always on,” per the US Department of Energy. 

Chief Marketing Officer for Baseload Capital, an investment firm in Sweden focusing on geothermal projects, referred to the geothermal industry as “the sleeping giant.” This is because geothermal energy can provide significant energy resources at all hours of the day, combating climate change in a real way. 

According to the US Department of Energy report, GeoVision: Harnessing the Heat Beneath Our Feet, geothermal technology has enormous potential in the US. Instead of electric-powered air conditioners and natural gas-powered heaters, for example, geothermal powered heating and cooling solutions can power American homes.  

In order for geothermal energy to reach its potential in the US, three things have to happen according to the US Department of Energy report: (1) increased access to geothermal resources, (2) reduced costs and improved economics for geothermal projects, and (3) improved education and outreach about geothermal energy. According to the report, by overcoming these technical and financial barriers, electricity generation through geothermal methods could increase 26-fold by 2050, providing 8.5 percent of the United States’ electricity, as well as direct heat.

The US isn’t the only country looking underground to solve energy problems. In Europe, the output of geothermal energy supply could increase eight-fold by 2050, according to the International Renewable Energy Agency (IRENA)

The good news is that when it comes to drilling, oil and gas companies know a lot. They, too, are looking at geothermal energy these days. 

In 2021, oil and gas companies may finally start investing in geothermal.  This is true as geothermal economics begin to improve, and after oil and gas underperformed from 2014 - 2020. Both BP and Chevron, for example, backed a $40 million funding round for Eavor, a Canadian geothermal energy firm, in early 2021. Eavor’s technology offers a closed-loop system that can potentially scale geothermal production, producing “enough heat for the equivalent of 16,000 homes with a single installation.” 

Governments are also backing research around the world. 

In Utah, the Frontier Observatory for Research in Geothermal Energy (FORGE), funded by the US Department of Energy, is an underground research laboratory. It just completed drilling its first well at a 65° angle from vertical reaching true vertical depth of 8,559 feet. The laboratory offers a test environment for future Enhanced Geothermal Systems (EGS) projects around the world that enable access to geothermal in locations that don’t have babbling warm brooks nearby, but rather require complicated drilling to access geothermal energy. 

Breakthrough Energy Ventures, a fund backed by Bill Gates and other notable billionaires recently invested an additional $30 million in the startup Dandelion Energy, which heats homes with geothermal. 

When it comes to geothermal energy, it is less a matter of if and more a matter of when technology is able to fully harness the energy beneath the surface of the Earth. With the number of potential disruptive and scalable technologies, eager large-scale investors, increasing public knowledge, and climate change imperative, geothermal will be getting more attention in the decades to come. 

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Cryptocurrency

More and more, cryptocurrencies are becoming a medium of exchange. But they’re not your average dollar.

Cryptocurrency—or digital currencies that are based on blockchain technology—is a thing of the present, and the future. With Bitcoin prices soaring and more cryptocurrencies coming online, this new, digital financial instrument is drumming up more interest than ever. 

Investors these days are wondering if it’s too late to invest in Bitcoin. And, if so, what are the other options available to investors who want to buy cryptocurrency?  

Big banks are also trying to figure out how to modernize and innovate for the purposes of meeting customer interest in cryptocurrency. This has some banks creating their own currency exchange networks. Silvergate Capital’s Silvergate Bank, for example, offers the Silvergate Exchange Network (SEN), a digital payments network that facilitates 24/7 transfers of cryptocurrency. 

Others, like J.P. Morgan Chase, are launching their own digital coins. Still others are providing services to manage the new currency. In early 2021, the Bank of New York Mellon, the nation’s oldest bank, announced that it would begin financing bitcoin and other digital currencies. It is the first traditional bank to offer services for digital assets. 

Since they were first introduced, cryptocurrencies have developed into an alternative high-risk asset for affluent investors. As a financial innovation, they appeal to customers because they allow for real-time value movement, improving transaction speed and removing limitations on business hours.

Here’s what investors should know about the Bitcoin Cash and how is it different from Bitcoin.

What Is Cryptocurrency?

In order to describe Bitcoin Cash, it’s important to understand its predecessor, Bitcoin. 

Unlike paper bills (fiat), cryptocurrency is strictly digital. Instead of a centralized bank monitoring currency purchases and exchanges, cryptocurrency “uses encryption techniques to control the creation of monetary units and to verify the transfer of funds.” Each transaction is recorded on a global public ledger recorded via blockchain technology. 

Bitcoin was first described by an anonymous person(s) who went by the name Satoshi Nakamoto in 2008. Bitcoin was later released publicly in 2009. Although blockchain was first thought of as far back as 1991, it was really only first implemented as a currency model in 2009, the birth of Bitcoin. 

Bitcoin is fundamentally different from other commodities. These days, it is typically used as an investment and exchange platform. (While it can be used to complete certain types of online purchases, these tend to be more complicated than paying with dollars.)

Bitcoin also allows for anonymity, as no central entity verifies buyers and sellers. Rather, the blockchain allows the ledger to be peer-to-peer, with no one entity maintaining ownership or control over the ledger. 

A signature feature of Bitcoin transactions is that they have low fees and lots of flexibility. Think no more waiting two business days for a transaction to clear. 

And, in the case of Bitcoin, there is a fixed amount of 21 million available. That nulls the issue of inflation that other currencies are subject to. 

But, that fixed number, an increase in demand, and a flux in transaction fees is in part is what led to Bitcoin Cash…

In the years following Bitcoin’s launch, the cryptocurrency evolved from a fringe boutiquey interest to a more mainstream purchase and investment. As Bitcoin began to capture more and more interest from the general public, the blockchain technology that was pivotal to the use of the currency faced major challenges, resulting in increasing fees and less reliable transactions. 

Out of that problem, Bitcoin Cash was born. Created on August 1, 2017, Bitcoin Cash was designed to help solve these scalability issues. In the world of blockchain it is considered a “hard fork,” or basically a new coin. 

There are only 21 million units of Bitcoin Cash available in total, similar to Bitcoin. A major difference, however, is that Bitcoin Cash has larger blocks (between 8 MB and 32 MB), which allows space for more transactions per block. These larger blocks also make the system faster and more reliable. 

Why Invest in Cryptocurrency?

The cryptocurrency market has yet to mature, but when it does, you might be happy that you decided to stuff your digital wallet with Bitcoin Cash in the early days. 

Even now, to do so, you’ll have to dish out big bucks. As of March 16, 2021, 1 unit of Bitcoin Cash had the cash equivalency of about $523.

But, that’s much more affordable than the original Bitcoin. As of late February 2021, one Bitcoin was selling for $47,032.52. As of January 30, 2021, there were only 2,385,193 bitcoins remaining available for mining.

Bitcoin Cash, on the other hand, entered the market at $900 and has since reached an all-time high of $3,785.82. While the price of Bitcoin Cash in late February 2021 was about $515.93, predictions put Bitcoin Cash at higher than that, reaching $738.03 by December 2021. 

Bitcoin Cash is faster and cheaper, at about $0.20 per transaction. (Bitcoin transactions cost about $25 per transaction, but fees have reached as high as $60.)

While Bitcoin Cash isn’t valued nearly as high as Bitcoin, Bitcoin Cash is still one of the top ten cryptocurrencies in the world. 

The cryptocurrency world is still relatively new, but in many ways, Bitcoin has set the standard for these currencies. It is anticipated that in the long-term, Bitcoin Cash has the ability to take on some of Bitcoin’s market share, eventually becoming the most dominant cryptocurrency. 

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This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Millennials

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There are 75.4 million Millennials in the US, making them the largest living generation and the largest generation in the labor force. But who are they?

The strict definition of a Millennial is someone who was born between 1981 and 1996. They were raised with technology (using computers as early as grade school) so it’s no surprise that they are tech-savvy; they are efficient, valuing work-life balance and time with their families; and they are achievement oriented and they want to make a difference beyond their workday. 

When it comes to buying, they care about more than the price— they care about a company’s core values. That’s important because Millennials are responsible for $1.4 trillion in annual buying power. Just like Millennials have different professional priorities and personal goals than their parents did, they spend their money differently. 

What Is the Millennial market?

Millennials have a reputation for being broke. That’s kind of true. 

American Millennials are financially behind compared to Generation X and Baby Boomer generations for a few reasons. These include student debt, a higher cost of living, and the financial crisis that limited well-paying jobs upon graduation. 

Nonetheless, Millennials are educated. 

39 percent of Millennials have a bachelor’s degree or higher. But, while Millennials tend to have more education than their grandparents, they have loans to show for it.  In 2019, student-loan debt reached $1.5 trillion, with the graduating class of 2018 owing an average of $29,800. 

While that kind of education debt is a burden, no doubt, an education makes a difference in Millennial earning power.  

According to the Pew Research Center, in 2018, Millennials who had earned a bachelor’s degree earned $56,000 on average.  That is a stark contrast to Millennials with only some college education who reported earning nearly $20,000 less on average. For many, that’s the difference of being able to afford a house, a family, and other milestone expenses. 

Millennials aren’t just strapped by debt. The incomes offered by available jobs haven’t kept up with the cost of living. While there has been a 67 percent growth in income, according to Student Loan Hero, it isn’t keeping pace with the cost of living. 

Nonetheless, Millennials are spending, and spending differently. Just like they want more out of their work than hours logged, they want more out of their spending than a good deal.  

Why Invest in the Millennial Market?

Millennials are more interested than ever about what they are consuming. From food, to cosmetics, to cleaning supplies— a Millennial might naturally ask, what’s in it? Approximately 41 percent of Americans intentionally seek out products with the clean label designation. Nearly half of these 41 percent are under the age of 35. 

This is particularly true for food products. Millennials tend to have an interest in eating fresher and more naturally. Case in point: Millennials are the largest group of organic shoppers. This trend is particularly true for Millennials who have children. 

If you consider that farm-to-table products and convenience meet harmoniously in many meal kit delivery boxes, you then won’t be surprised to learn that Millennials are also more likely than any other demographic to order meal kit services.  

Millennials also like to eat out, less at places like McDonalds and more for new and unique experiences. According to the 2018 US Consumer Expenditure Survey from the US Department of Labor, Millennials spent 47 percent of their food budget on food away from home, more than all other groups. Even before the pandemic, 67 percent of millennials were more likely to choose a restaurant that delivered.

When it comes to food and drink, higher quality overrides price. (One study even finds that Millennials spend more on craft beer than their cell phone and utility bills!) 

In the same way Millennials want to know more about what’s in their food, they want to know more about, well…everything they do, and why. Often, they do this on their phones. 96 percent of Americans under age 29 own a smartphone, according to the Pew Research Center. In the past year, 64 percent of Millennials paid to download at least one app, and approximately 20 percent of those sought to purchase an app monthly. They are willing to share their information (in safe and secure digital platforms) in order to use innovative and convenient services like Uber, Lyft, and Airbnb; meal delivery platforms like GrubHub; subscription services and more. 

They also do a lot of online shopping from their phones. According to one study, 35 percent of Millennials reported that they can’t live without Amazon, only to be followed by Gmail (30 percent) and Facebook (29 percent).

Millennials are leading the adoption of wearable technology that tracks trends and gives feedback. (Millennials love feedback!) In other words, they are trying to do things a bit smarter than they could without the data tech offers. 

Beyond eating better and self-improvement, Millennials have taken their videogame habits into adulthood. Millennials grew up with videogames, and so it should be no surprise that two in three Millennials in the US play video games every month. 

They also like watching other people play video games— driving the eSports industry. According to the Entertainment Software Association, the average gamer is 34 years old — or, a Millennial. In 2020, the global video gaming industry saw $180 billion in spending, topping sports and movies globally.  

When it comes to work, even before the pandemic, Millennials liked working from home. They like flexibility and efficiency, and they are tech-savvy enough to avoid the need for a printer and opt for document sharing on the cloud, instead. 

Millennials might be at a disadvantage financially, but they shouldn’t be discounted. They are willing to spend more on better quality, rather than seek out the best deal. As they do things in more data-driven ways, they will lead the adoption of the next wave of technologies.

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Smartphones

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Smartphones have changed the fabric of our lives. From instant news updates, to social media, to checking our phones countless times each day out of habit— they have changed how we think, how we interact, and how we meet our needs (from getting groceries to finding directions to meeting our future mate).

In 2020, the global smartphone market was valued at $714.96 billion. It is expected to surpass $1 trillion by 2026. While it is expected that the market will plateau because of sheer penetration, mobile technology isn’t done yet.  From a wide rollout of 5G to foldable phones, the world of smartphones has new opportunities on the horizon. 

Interestingly, the pandemic of 2020 increased the demand on cellular networks. According to Ericsson, the number of mobile 5G subscriptions in North America will reach 325 million. That’s compared to 3 million in 2019.

In other words, it accelerated the need for digital connectedness, making smartphones more vital than ever. 

What Is a Smartphone?

A smartphone is “a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, internet access, and an operating system capable of running downloaded applications,” according to the Oxford dictionary. 

While the iPhone launched in 2007, the iPhone didn’t change the world on its own. The first iPhones cost between $399 and $599, which at the time was a large premium.

Androids played an important role in bringing the price of smartphones down. In 2008, after the launch of the iPhone, HTC’s T-Mobile G1 launched for a price tag of $179. This price drop, in conjunction with other factors (including a data price drop, better apps, and better camera technology), helped to make smartphones more accessible and ubiquitous globally.

Today, 91 percent of US households own smartphones and use them a lot. Approximately half of web traffic worldwide is mobile, in fact. In the third quarter of 2020, alone, mobile devices (not including tablets) generated 50.81 percent of global website traffic.

Worldwide, there are more than three billion smartphone users. That number is predicted to grow by several hundred million in the next few years. With more than 100 million users each, China, India, and the US are home to the highest number of smartphone users.

Why Invest in Smartphones?

While it might seem that the smartphone market is tapped, lots of growth potential exists. 

First, investing in smartphones isn’t limited to investing in Apple shares. Today, the leading smartphone companies include Samsung, Apple, and Huawei Technologies. These three technology companies sell about half of all smartphones worldwide. While all three shipped at least 200 million smartphones in 2018, Samsung outsold the other two competitors, selling more than 290 million smartphones. Other smartphone makers include Google, LG, Motorola, Vivo Communication and Xiaomi.

Networks are also getting better by going 5G, and that takes equipment. 

5G chip makers include Qorvo, whose “revenue for the third quarter of fiscal 2021 increased 26 percent year over year to nearly $1.1 billion.” Its shares nearly doubled, from $1.86 per share a year ago to $3.08 per share at the end of the year. The company expects that 2021 might be an even better year, estimating that 500 million 5G smartphones could be sold in 2021, compared to just 250 million units in 2020. 

Chips are required in almost anything powered by software (including smartphones, cars, laptops, PCs, video games and data centers), and they are seeing more demand than ever. Alternatively, instead of choosing a particular chip company, semiconductor ETFs are also available. 

Beyond new networks, cellphones themselves aren’t done innovating just yet. 

These days, foldable phones are on the horizon. Foldable phones can adjust their size to meet the user’s need—making it larger to function more like a tablet, or smaller to function more like a mobile phone. 

While foldables are on the market (Royole introduced the first foldable phone, the FlexPai, in October 2018, and Samsung has since released three, and Motorola recently released one), they haven’t arrived or been adopted in full force. 

And, what would our phones be without the apps we rely on? 

Google’s Play Store is home to nearly 3 million apps and Apple’s App Store is home to nearly 2 million apps. Consumer spending on app stores on these two platforms and third-party app stores hit $143 billion in 2020. The dating app Tinder alone grossed $33.86 million and the gaming app Monster Strike grossed $28.92 million. That’s a lot of revenue generated by tiny little display squares. 

Beyond gaming and dating, finance and communication apps (for platforms like Zoom) are growing too. Investors aren’t missing the boat. Between 2016 and 2020, global funding to mobile technology companies more than doubled compared to the previous five years.  

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]

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Waste Management

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While investing in trash might not seem appealing, the predictability of the returns the industry generates should be— especially in a post-pandemic market. Consider that the global waste management market size was $2 trillion in 2019. It is expected to grow to $2.3 trillion by 2027, according to Allied Market Research.

Waste isn’t going anywhere. In fact, it’s projected to increase. Worldwide, municipal solid waste generates approximately 1.3 billion tons per year, which is expected to increase to approximately 2.2 billion tons per year by 2025.

Why So Much Trash?

For one thing, trash is fueled by consumerism. While the US represents just 4 percent of the world’s population, it produces 12 percent of global municipal solid waste (MSW), according to a new report by the research firm Verisk Maplecroft. In fact, the average American is responsible for 1,704 pounds of garbage per year, which is approximately three times the global average. 

This is the case for other high-income countries as well. According to the World Bank, high-income countries generate about 34 percent, or 683 million tons, of waste globally, even though they only account for 16 percent of the world’s population.

The projected waste increase is also linked to the increase in the global population and the growth of urbanized populations.

Waste management is vital for the health and sustainability of cities. But, filling landfills isn’t what it used to be. Waste management innovation can actually play a major role in promoting sustainability and reducing the impact of climate change, which presents major opportunities for the waste management industry. 

What Is Waste Management?

The waste sector consists of MSW landfills, industrial waste landfills, industrial wastewater treatment systems, and facilities that operate combustors or incinerators for the disposal of nonhazardous solid waste, according to the United States Environmental Protection Agency. 

Waste management is “the transportation and disposable garbage, sewage, and other waste products. It involves treating solid waste and disposing unwanted products and substances in a safe and efficient manner,” according to Allied Market Research. The five major categories of MSW— or the waste that gets picked up on the curb— includes paper, food waste, plastic, metal, and glass. 

There is some seasonality related to waste management. In the winter, for example, construction slows, and so does construction related waste. After storms, waste removal needs tend to increase. 

Why Invest in Waste Management?

First, consider that waste management isn’t limited to trash pickup at your home. Commercial and residential entities have much higher waste needs. In fact, residential waste management accounts for under a third of the waste business.

But, residential pickup is steady business. Residential accounts are typically negotiated in 3-10 year contracts with municipal governments or homeowners associations. Sometimes, waste management companies have direct subscription services to individual customers. When contracts are renewed, it’s not typical for customers to switch providers, although it’s not unheard of. 

Interestingly, the pandemic caused industrial waste to decrease because of various lockdown or shutdown measures. But, because everyone was home, residential waste increased exponentially. The pandemic also caused the demand for recyclables to drop, meaning that more trash was sent to landfills. The pandemic also greatly increased the need for the proper disposal of medical waste, including used masks, gloves, suits, syringes and other medical equipment. It is anticipated that as industries resume full-capacity production, so too will industrial waste management needs resume a greater capacity.

Waste management companies typically own the landfill sites, acting as a landlord for other companies that pay for a portion of landfill capacity. 

Take the company Waste Management, for instance, which has 20 million customers in 48 states and Canada as well as a team of 44,900 employees. It may not be the most glamorous company, but its business model is easy to understand. Waste Management owns nearly 400 collection operations, 249 active solid waste landfills, 297 transfer stations, and 104 recycling centers, making it the largest non-hazardous waste operator. 

These factors, and the fact that new landfills are hard to establish, make it hard for smaller competitors to gain market share. For investors, that means that major waste management companies can offer stable and reliable dividend stocks. 

In general, waste management as an industry provides an essential service. More than 80 percent of its revenue is generated by services provided, which means that its revenues tend to remain stable even if the economy dips. In that capacity, the industry is considered recession-proof in some ways. Even if you lose your job, your trash will still need to be picked up. 

While the business of waste management might seem stale, they have the ongoing opportunity for increased margins by increasing efficiency. (Think picking up dumpsters when full instead of half empty.)

In addition to increasing waste, the waste management industry has opportunities for implementing renewable technologies. Waste is linked to greenhouse gas emissions. According to the EPA, landfill gas (LFG) is a natural byproduct of the decomposition of organic material in landfills. It is composed of roughly 50 percent methane, 50 percent carbon dioxide, and a small amount of non-methane organic compounds.  

The good news is that waste management companies can do something about it. Waste Management, for example, captures landfill gas and uses it to power residences, businesses and even trucks. Waste is growing, with it, so too will the need for waste management and innovation. 

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]

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Toys

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While as adults we might have a strong sense of nostalgia about walking through a toy store lined with aisles of flashy boxes, from an industry perspective, the efficiency and accessibility of e-commerce has become a much more powerful sales tool.

This is especially true since the stay-at-home orders and social distancing guidance of the pandemic, which has parents and children held-up at home missing out on the fun parks, zoos, museums, and other forms of family entertainment.

And so, it shouldn’t be surprising that in 2020, toys sales were up... big time. 

While toy sales typically spike around the holidays, toy sales were up across the board all of last year. In fact, the toy industry grew 19% in the first three quarters of the year, according to NPD Group. Families, stuck at home, still wanted to spur their children’s creativity and curiosity, and they spent money on toys to do just that. 

So, what toys are parents buying to keep their kids (and maybe even themselves) busy? People are buying a lot of puzzles, plus on action figures, plush toys, sports equipment, building sets, and preschool products. For Lego alone, sales increased 14 percent in the first half of 2020 compared to the same period in 2019, even as many stores closed around the world. 

The toys market is forecasted to exceed $120 billion in revenue by 2023. Here’s what investors should know about the industry. 

What Are the Trends in the Toy Industry?

The toy industry uptick is in large part thanks to the increased adoption of e-commerce. As a result of COVID-19, consumer preferences— even among older generations who tend to be slower to adopt new technologies— shifted from face-to-face to online. Three in four buyers and sellers now prefer digital options over in-person sales because of safety, speed, and convenience. In the third quarter of 2020 alone, e-commerce sales jumped 37.1 percent from the third quarter of 2019.

Tied to the rise in e-commerce and the greater demand for reduced waste, toy packaging is becoming less eye-grabbing and more sustainable.  After all, there is less need for toys to stand out on a toy store shelf these days. 

According to Nasdaq, in the first three quarters of 2020, leading toys included L.O.L. Surprise!, Barbie, Star Wars, Marvel Universe, Pokémon, Disney Frozen, Nerf, Hot Wheels, Little Tikes, and Paw Patrol.

Video games also performed well, with Nintendo and Activision Blizzard both reporting record sales. In just the holiday quarter of 2020, Nintendo sold more than 11.57 million Switch consoles, adding up to nearly 80 million consoles sold since the Switch’s 2017 launch. Consumer spending on video content is on the rise, in part thanks to virtual reality products, mobile gaming, and a rise in competition. 

Another trend is the rise in toy subscriptions services for kids. From educational toys to project-based crafts, more and more boxes of curated toy-products are arriving monthly via the mail for children. Many subscription-based toys (as will all toys) are increasingly personalized and STEM (science, technology, engineering and math) oriented. 

Another trend is that toys are becoming more diverse and geared towards encouraging inclusion. In 2020, Crayola released a new pack of crayons called “Colors of the World” to reflect the diversity of skin tones around the world. In 2020, Barbie also got a makeover, with a newly launched group of Barbie dolls that includes a Barbie with no hair and a prosthetic limb. Toy companies are moving more and more to celebrate differences, rather than ignore them. 

Why Invest in the Toy Industry?

Parents are spending more than ever on toys, in part because of “COVID-guilt.” Parents are willing to spend more as their kids miss out on experiences like birthday parties, as well as “normal” in-person school interaction and experiences with their peers. 

In other words, what might have been considered discretionary spending in a “normal” year now feels—to many parents— like necessary spending. 

According to the Children Toys Market 2021 Global Industry Research Report, “toys are the backbone for children to turn their mental processes such as imagination and thinking into behaviors. Children's toys can develop athletic ability, train perception, stimulate imagination, evoke curiosity, and provide material conditions for children's physical and mental development.” 

Many parents agree and as such, are willing to spend money on everything from pricey building sets to monthly project boxes to keep their children’s minds growing. 

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Seniors

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When considering the economic impact of senior citizens, it all starts with “the longevity economy.” That is: People who live longer, work longer, and buy more over their lifespan. Longer lifespans are good for the economy.

The catch, of course, is that longer lives don’t necessarily mean healthier lives. Therefore, we can anticipate greater demand on the healthcare system in the future. But we might also expect innovations in the form of tools that help manage chronic conditions, medications that contend with common diseases, and other initiatives that help keep seniors healthier for longer. 

Here’s what investors should know about the connection between aging and the economy.

What Is the Senior Market?

Aging isn’t what it used to be. In 1920, the life expectancy in the US for men was 53 and for women, 54. Life expectancy in 2017, almost 100 years later, was 79.6. By 2060, life expectancy is expected to reach 85.6. By 2060, it is anticipated that there will be nearly 100 million Americans who are 65 or older.

What does that mean for the economy? It’s not all bad.  

For one, seniors are working longer than ever. Among people aged 65 to 69, the labor force participation rate has risen from roughly 28 percent in 1998 to 38 percent in 2019 for men and from about 18 percent in 1998 to 30 percent in 2019 for women. In part, that’s because the senior population is also more educated than ever before, with some senior members still driving the economy with new and innovative ideas. For example, people between ages 55 and 64 made up nearly 26 percent of new entrepreneurs in 2017, according to the Kauffman Foundation. In 2007, that figure was only 19 percent. 

Why Invest in the Senior Market?

Even if seniors live healthier for longer, the growth of an aging population will inevitably mean increased healthcare costs. But, as the aging population swells, it’s likely that innovation will replace some of healthcare as usual. Healthcare for the aging population is likely to be driven by the following trends, which investors should consider. 

Streamlined Preventative Care: Lots of Baby Boomers have various chronic conditions, which they manage via medication, doctor visits, and preventative health care. These include diabetes, obesity, and high-blood pressure, among other conditions. Aging and comorbidities can also lead to more detrimental (and expensive) diseases including Alzheimer’s, diabetes, cardiovascular diseases, and osteoporosis associated with falls, according to a report by the Global Coalition on Aging. These and other conditions, including loss of vision, hearing, bladder control, or skin health, negatively impact independence and result in additional costs. 

Effective preventative care can decrease the rate at which chronic conditions deteriorate and more expensive healthcare issues develop. As seniors age, we can expect improved preventative care to be a primary focus of most health systems. 

Remote Patient Monitoring (RPM) Devices: Remotely monitoring patients is proven to have a big impact on health outcomes, including significantly decreasing the number of readmissions and preventing medical emergencies. For seniors, these devices can also translate to increased independence. 

While telehealth is more widely accepted, especially since the pandemic, so too is connected health. Connected health devices track health metrics remotely and have the potential to help the healthcare system manage the growth of the senior population. As we emerge from the pandemic and look to the swell of the senior population, we can expect industry growth for the remote monitoring devices designed for older adults. 

RPM devices are particularly helpful for managing chronic disease and post-acute needs, as well as ensuring patient safety. Notably, when used by patients and caregivers, they significantly improve both self-management of care and communication with clinicians. 

Immunization Imperative: In the US, vaccination recommendations for the elderly include those for seasonal influenza, pneumococcal disease, and reactivation of varicella zoster virus (VZV). In many countries around the world, regular booster shots against tetanus, diphtheria, pertussis, polio are also recommended in the elderly. That’s all before the COVID vaccine, which infectious disease specialists are hoping to make it into the arms of the elderly worldwide (and could potentially be added as an additionally recommended annual vaccination).  

It is anticipated that, as the elderly population grows, the annual societal economic burden for the four vaccine-preventable diseases will increase from approximately $35 billion to $49 billion. That amounts to a cumulative cost of approximately $1.3 trillion and more than 1 million disease-related deaths, before COVID. 

As the number of seniors grows, so too will efforts to vaccinate them, which will be good business for the drug companies that manufacture vaccines. 

In-Home Care: More and more baby boomers are “aging in place,” or planning to stay in their homes rather than move to a senior living facility. And it’s working, particularly because of increased preventive care and better management of chronic conditions. Improved home care can benefit the elderly and reduce associated healthcare costs, according to the Global Coalition on Aging. 

Senior Living: Of course, not all seniors will be able to stay home even if they want to. Elders generally move into senior living facilities at age 83. In 2029, the oldest of the baby boomer generation will turn 83, at which point the senior living industry can anticipate an influx of demand. 

Senior living investments tend to be recession resilient, according to Haven Senior Investments. According to the National Council of Real Estate Investment Fiduciaries 2018 property index results, the total return for senior housing real estate on a ten-year basis was 10.52 percent. Senior housing outperformed the overall property index of 6.09 percent and apartment total returns of 6.10 percent.

Everyone ages, and the senior population is destined to grow. Senior care will require lots of money, which is an opportunity for the healthcare sector, particularly as healthcare innovations provide more personalized and efficient care.

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This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Pets

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We call them our fur babies, we treat them like humans, and we don’t hesitate to spend money on them. The “humanization of pets” trend is real— and likely, many of us can relate. According to Packaged Facts, 56 percent of US households have pets. 40 percent of those households have dogs, which reflects an exponential rise in dog ownership over the past decade.

In a normal year, Americans adopt 3.2 million shelter animals. That was before the pandemic, which didn’t stifle all industries like it did travel and entertainment. Far from it. As the world shifted into a COVID-19 driven lockdown, people looked to add pets to their lives. More than 3.3 million pets found homes in 2020, according to Petco. That represents an increase of 4 percent in 2020, translating to $4 billion in incremental annual demand, according to Packaged Facts.

The pet industry is booming in the pandemic world. Here’s what investors should know. 

What Does the Pet Industry Include?

In 2019, Americans spent $95.7 billion on their pets. In 2020, it is estimated that Americans spent $99 billion, according to the American Pet Products Association. Taking care of pets requires pet food, treats, supplies, medicines, veterinary care, and services including boarding, grooming, insurance, training, pet sitting and walking. 

According to Petco, the US pet care industry serves 72 million households. And while the US is home to many dog and cat lovers, pets include other animals, such as birds, lizards, fish, and hamsters, amongst others. 

Why Invest in the Pet Industry?

Even before the pandemic, pet ownership was on the rise. Part of that was driven by Baby Boomers, who control over 53 percentof the country's wealth. According to Packaged Facts, pet ownership among Baby Boomers increased from 50 percent to 54 percent between 2008 and 2018. This growth was in part attributed to Baby Boomers having more time at home, becoming empty nesters, etc. 

Then the pandemic hit, and we all found ourselves with a lot more time at home.  And lots of us added pets to our families.

This increased demand for pets spurred the pet industry. 

In January 2021, Petco Health and Wellness hit the market with a bang, closing up more than 63 percent. In an interview with MarketWatch, Petco’s Chief Executive Ron Coughlin explained why: “People are home for COVID, they’re a little depressed, and they want that bundle of joy.”

The pandemic has not only shown how resilient the pet industry is, but also how much our pets mean to us. 

According to Rachael Silverman, a psychologist specializing in couple and family psychology, in an interview with TIME magazine, “With so much uncertainty and instability, animals provide people, especially children, with unconditional love, support, and comfort as well as serve as a distraction.”

 These strong sentiments help to explain why, these days, the average pet lover won’t just settle for any pet products and services. They order subscription boxes to delight their pup, upgrade to organic foods, and shop specialty toys and treats. Hence, pet companies big, small, and creative are seeing increased consumer demand. 

The Farmer’s Dog, for example, makes fresh and personalized meals for dogs. It raised $39 million in 2019, the largest Series B round for a pet startup.  Barkbox, a subscription service for dogs, merged with blank-check company Northern Star Acquisition Corp in December 2020. The deal reportedly valued BarkBox at $1.6 billion, and will result in BarkBox going public. Online retailer Chewy also saw enormous growth in 2020. The company’s active customers grew 39.8 percent year-over-year to 17.8 million and customer spending was up as well, growing 2.8 percent from a year ago and now averaging $363 per year.

According to the 2017-2018 National Pet Owners Survey from the American Pet Products Association, 28 percent of dog owners surveyed indicated that they celebrate birthday parties for their dogs. We can take a wild guess that that number will be higher in 2021… and that means a lot of pet owners will be shelling out for dog birthday cake. 

Pet expenses are here to stay once you add a pet to your family, and so it’s safe to say that with so much demand for pets this past year, the pet industry demands won’t be going away anytime soon. All of these pets purchased or adopted in 2020 will require care, vaccines, medicines, supplies, toys, and treats for years to come.  

Perhaps not surprisingly, just like the world of health and wellness for humans, there are innovators in the pet health space, as well. The 2021 Purina Pet Care Innovation Prize Winners include Denver-based ClueJay, an online diagnostic platform for pets and their vets; Minnesota-based Kitty Sift, which offers a litter box made from 100 percent post-consumer recycled cardboard; A Pup Above, which makes fresh dog food with more protein; and Mella Pet Care, which tracks pet health.

While not every year will be a pandemic year for pets, there is no arguing that people love their pets. There is a reason that pets are a $100B+ industry in the U.S. alone.

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This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Children

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Baby-tech, parent-tech, fam-tech… call it what you will. The fact of the matter is, most millennials are having children later in life than their parents, and they want more efficient, streamlined ways to care for their kids.

From extending fertility to sleeping easier with a newborn to stimulating and tracking their child’s brain development, modern parents are using technology to do things in a more data-driven way than their parents did.

When it comes to his smart sock, parents and investors alike are buying in. Owlet, founded in 2013, remains a private company with an estimated annual revenue of $31.3M per year. In total, it has received $51.6M in funding.

Consider the case of Owlet Baby Care. The Owlet smart sock is a baby monitor that uses pulse oximetry to measure and track oxygen levels and heart rate, alerting parents via wirelessly connected devices if either reading drops to an unhealthy level. One sock costs $299 before additional accessories. According to Owlet founder Kurt Workman, “Parents spend a lot of money on their children, and will spend more if you can solve problems for them.”

Technology-driven parenting tools are here to stay, presenting lots of opportunity to investors. Here’s what investors should know about the fam-tech industry.

What is Fam-Tech?

Millennials are having fewer children, starting later in life, and their parenting style is driving new technologies. 

Consider that the fertility rate for the US in 2020 was 1.779 births per woman. That’s significantly lower than in 1950 when the fertility rate was nearly double that, at 3.148. 

According to a report by the New York Times, these days, first-time moms are on average 26 years old (up from 21 in 1972) and first-time dads are 31 (up from 27 in 1972). 

Even so, across the US, the age of becoming a mom for the first time is heavily divided primarily by one factor: education. Parents who have spent their time getting an education, building a career, and growing their income have children on average seven years later than those who don’t. These slightly older, well-educated parents are better able to afford everything from preschool to, well, Owlet socks.

Being an older parent isn’t out of the norm these days, and aspiring parents aren’t worried so much about age as their ability to have a baby at some point. Notably, egg freezing increased in 2020 when dating came to a halt. By 2026, the global IVF Market size is expected to reach $36.39 billion

These new-age parents are paying for things that in 1950 during the baby boom, parents likely never imagined. 

Consider, for example, a meal subscription just for babies. Square Baby personalizes a nutrition plan for baby based on their age, dietary restrictions, and preferences, sending nutritious frozen meals every two weeks. For older children, the company Raddish Kids offers a subscription plan focused on helping kids learn to cook in the kitchen. Raddish raised its first dollars ($3,515 above its $15,000 goal) though a successful 2013 Kickstarter campaign. 

Subscription services for kids are a big deal. And there are at least 22 clothing subscription services designed just for kids with parents that either a) don’t have the time or b) the interest to shop for new clothes every season for growing little ones. 

Subscription services are just one example of fam-tech at work. 

With parents so busy working, who has time to write out a baby book? Yet again, there’s an app for that. Queepsake captures moments and milestones via photos and messages on a smartphone, populating them into a book. 

Need help with bedtime for your little ones? The Hatch night light and connected app allows parents to adjust the sound from down the hall using a connected app.  The Hatch has a programmable “okay to wake” setting for young kids to help parents get a few more ZZZs. 

For older children, fam-tech has solutions for monitoring online activity, with parental controls over content and remote access to children’s online devices.

Why Invest in Fam-Tech?

Fam-tech has a huge market opportunity, with millennials looking to technology to help solve challenges associated with parenting in the modern world. 

For example, right now, a lot of families have a big problem. With more than a billion students suddenly unable to physically go to school in 2020 because of the pandemic, e-Learning became the unanticipated format of education in 2020. That means that these days, lots of parents are working alongside their kids who are schooling from home, leaving 65 percent of working parents feeling completely burnt out. 

When kids aren’t schooling and parents are playing catch-up, kids are left with more screen time than ever. That leaves parents trying to figure out which tools, apps, and tech they can direct their kids towards to help their learning and development move ahead, rather than regress. 

If 2020 has left a legacy, it’s rife with opportunities for new fam-tech solutions. And, according to the early-stage venture capital firm Initialized, we’re going to get them. From ways to get more sleep, to delaying parenting, to sourcing childcare, to tracking development, to monitoring e-learning, and more.

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This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]


Baby Boomers

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Born between 1946 and 1964, today there are more than 71 million Baby Boomers in the U.S all between the ages of 56 and 75.

But they don’t just have numbers. Baby Boomers also hold the lion’s share of the wealth in this country compared to other generations, holding $59.6 trillion which is double the $28.5 trillion held by Generation X and more than 10 times the $5.2 trillion held by Millennials.

While a lot of marketing focuses on younger demographics, Baby Boomers are spending their money, accounting for roughly 50 percent of all Consumer Packaged Goods dollars. In 2019, for example, Baby Boomers led in pet spending. Baby Boomers also spend more at home improvement stores than any other generation. 

Beyond their spending now, however, Baby Boomers are anticipated to have healthcare needs and lifestyle preferences that will drive demand in the healthcare industry for years to come. Here’s what investors should know about the economic impact of Baby Boomers.

What Is the Baby Boomer market?

All Baby Boomers will be 65 or older by 2030. While Baby Boomers have increasingly longer life expectancies than previous generations, about 60 percent of Boomers have already been diagnosed with at least one chronic medical condition, such as arthritis, diabetes, heart disease, obesity, osteoporosis, hypertension and depression. These conditions typically necessitate regular doctor visits, prescription medications, and dietary restrictions. They also have the potential to result in a disability of some form.

The prevalence of chronic conditions among the Baby Boomer population translates to a need for more doctor time, more medication, and more interventions for any resulting disabilities. So, it should be no surprise that spending on health insurance, medical services, drugs and medical supplies is expected to grow as Baby Boomers age. 

According to government projections, health care spending is anticipated to grow to nearly $6 trillion by 2027. That is nearly 20 percent of the overall economy. That spending won’t all go to one place, but rather to the variety of healthcare entities and companies that support the aging Baby Boomer population. 

Why Invest in Baby Boomers?

Boomers are breaking stereotypes about aging, and that should matter to investors. 

Consider technology, for example.  While Baby Boomers tend to have a reputation for being slow to understand technology, 90 percent of Baby Boomers have a Facebook account, 67 percent of Baby Boomers own a smartphone, and the bulk of Baby Boomers also participate in some form of online shopping. 

Perhaps also surprising: more and more, Baby Boomers are moving away from cash and opting for contactless payment systems, especially in light of the COVID-19 pandemic. Not only are Boomers adopting PayPal, they are logging on to Zoom to keep in touch with loved ones. 

They are also logging on to smart devices to talk to their doctors. 

To manage their chronic illnesses in particular, especially in the age of the pandemic, Baby Boomers are opting for telemedicine visits, which are now reimbursable by Medicare. These visits are helping Baby Boomers manage things like weight, blood pressure, and avoid trips to the ER. Telemedicine visits allow users to talk with a doctor, get prescriptions, all while reducing the chance of getting COVID-19. Telemedicine also helps reduce healthcare costs by streamlining care and preventing expensive urgent care and ER visits. 

Baby Boomers tend to be well educated, and by effectively managing their conditions, they are anticipated to experience better health for longer than they would otherwise. 

Moreover, Baby Boomers generally want to be active, meaning that most aren’t spending all of their days in a recliner. 

This is creating a demand for joint replacements, and affording medical device makers and distributers a big growth opportunity. According to one estimate, by 2030, there will be a 600 percent increase in total knee replacements in the US compared to 2005. Over that same time frame, total hip replacements are expected to increase by 200 percent. In 2017 the average age for a primary total hip replacement was 65 and the average age for a primary knee replacement was 66, according to a report by the American Academy of Orthopedic Surgeons and American Joint Replacement Registry (AJRR). 

Lastly, Baby Boomers are wanting toage in place,’ or rather choose to live at home as long as possible, rather than retire to community living. With the number of Baby Boomers aspiring to ‘age in place’ spending on home improvements and more specifically home modifications (like ramps, wider doorways, and walk-in showers) that make aging in place possible is likely to continue.

The combination of aging in place, chronic conditions, and living longer will lead to an increased need for in-home care, with more and more Baby Boomers needing help with bathing, eating, dressing and walking. While no one knows when Boomers will be back on cruise ships, we do know that future healthcare needs for the Baby Boomer population are a certainty.

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Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. Try it for yourself today. 

This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]