Apple (AAPL) is a Silicon Valley legend. Literally founded in a garage – in this case, belonging to Steve Jobs’ parents in Los Altos – Apple got its start in 1976 when cofounders Jobs and Steve Wozniak began building the very first Apple personal computers by hand, shipping them in handmade wooden cases. Always the showman, Jobs later said that the company’s name was a nod to a “fruitarian” diet he was on at the time. He had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”

That was then.

Today Apple produces far more than just Apple computers, including such products as the iPhone, Apple Watch, Apple TV, iPad, AirPods and much more, including a wide variety of Macbook laptops and Mac desktops.

Apple is among the world’s most valuable companies, with a net worth of more than $1 trillion and annual revenues of $265 billion in 2018. It is the world’s largest technology company by revenue and employs 123,000 full-time employees and maintained 504 retail stores in 24 countries as of 2018. There are currently more than 1.3 billion Apple products in use worldwide, ranking it as the world’s most valuable brand.

Rationale 

A direct way to gain exposure to Apple is to buy the listed shares. But that can be a risky approach, given Apple’s focus on the consumer market. Consumers can be finicky, and what sells today (like iPhones) may not sell as strongly tomorrow or next year. As such, Apple is forced to constantly innovate in hopes of finding the next big tech trend. The company has done this successfully for more than 40 years, but the innovation cycle is accelerating.

A solution that can dampen some of that volatility is to buy funds that provide exposure to Apple and other similar firms, rather than AAPL shares themselves. After all, the return drivers that will benefit Apple might also benefit other similar firms in consumer electronics, computer hardware and personal entertainment. As investment management is gradually moving to the construction of portfolios using ETFs and mutual funds in addition to single stocks, investors would do well to consider gain exposure to firms like Apple through these types of funds.

Investing in AAPL 

A search on Magnifi suggests that investors can gain access to Apple via a number of different funds and ETFs, including those shown below. 

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