Discover a world of investing.

Magnifi is changing the way we shop for investments. The world's first semantic search engine for finance helps discover, compare and buy investment products such as ETFs, mutual funds and stocks.

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Discover and Diligence.

Analyze & compare investments.


Discover investments using natural language. Simply type as you normally do to discover relevant investments.


Build proposals, track or buy selected investments directly on the platform. Simply connect to your brokerage and start trading.


Analyze and compare investments based on key criteria like fees, risk, returns and impact. Analyze the implications of buying a little or a lot of the selected investments.


Set alerts and rebalancing rules. Receive prompts based on price and market moves.

Share the knowledge.

Utilize the power of our search engine on your own website. Simply add a few lines of code to your existing site and you're all set.

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Magnifi provides a gateway to over 2,000 Exchange Traded Funds (ETFs) and over 10,000 Mutual Funds (MFs).


ETFs listed in the U.S.


Average daily value of U.S. ETF transactions


Mutual Funds listed in the U.S.


Annual Mutual Fund asset value