Discover a world of investing.

Magnifi is changing the way we shop for investments. The world's first semantic search engine for finance helps discover, compare and buy investment products such as ETFs, mutual funds and stocks.

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Making language easier.

Our proprietary technology was built on the foundation of semantics (interpreting meaning not just matching), making it easy to for both the amateur and the seasoned investor.

Example of search queries…

  • Funds that will do well when markets fall
  • Low cost emerging market funds
  • Invest in Artificial Intelligence
  • Utilities funds with assets more than $100mm
  • ESG

Analyze & compare investments.


Discover investments using natural language. Simply type as you normally do to discover relevant investments.


Build proposals, track or buy selected investments directly on the platform. Simply connect to your brokerage and start trading.


Analyze and compare investments based on key criteria like fees, risk, returns and impact. Analyze the implications of buying a little or a lot of the selected investments.


Set alerts and rebalancing rules. Receive prompts based on price and market moves.

Magnifi provides a gateway to over 2,000 Exchange Traded Funds (ETFs) and over 10,000 Mutual Funds (MFs).


ETFs listed in the U.S.


Average daily value of U.S. ETF transactions


Mutual Funds listed in the U.S.


Annual Mutual Fund asset value